When starting down the path of a digital marketing strategy, it’s extremely important to understand the concept of your Lifetime Customer Value, and how to calculate it. Knowing your lifetime…
More often than not, just like a business plan, a digital marketing strategy is nothing more than a paperweight. A big, fat, heavy paperweight. It looks great to look at….
There are three main aspects to a successful digital marketing strategy. If you do two of them but neglect one of them, your campaigns are likely to be ‘stunted’. Here…