Online marketing strategy is a process that a business follows in order to drive, generate and manage website traffic. For an online marketing strategy to work, you must incorporate not just one but two or more strategies that would enable you to build a system that would successfully drive traffic into your website. However, not all businesses do have an online strategy and this could result to a waste of your time, money and effort.

If you haven’t started your online marketing plan yet or you are at loss at where to start, here is a simple guide that would help you get started:

First, you must define the purpose of your online marketing strategy. What is it that you want to achieve; do you want to build your email database, or do you want your website visitors to take a specific action, or do you want to generate sales? List at least three goals and make them specific to your target audience.

Next, you should determine how you would like to implement your online marketing strategy. What are the things that you need to do? Whether you need to create a blog site, create social media pages and similar stuff that would host your strategy.

Third is you must decide who your target audience would be. Who are the people you want to reach out to? Craft and identity of what kind of audience would likely be attracted to your campaign.

These three steps can already get you started and guide you in making your online marketing strategy. But if you want to get a professional service to create and implement your online marketing strategy, there are a lot of companies who would love to impart their knowledge and expertise.