Why Ongoing Website Updates are Important for Your Business

The importance of having a website for your business cannot be denied or ignored. The world has evidently moved on from analogue to digital and if one does not get on board with the movement, their business is sure to be left behind. Billions of people around the world use the internet on a daily basis at home, in their office, in restaurants, bars, clubs, parks, churches, etc. They are accessing the World Wide Web via their cell phones, desktop computers, laptops, and tablets.

Once you understand this truth, the next step is to understand that it is equally important to regularly update your website if you want to get ahead of the game, beat out your competition, keep your current customers engaged, and lure in new ones. But why exactly is it so important to maintain and update your website?

Regularly updated website are rewarded by search engines.

If you want to move up the ranks of search engines such as Google, Yahoo!, Bing and more, you need to keep your website updated. Search engines use software and trackers to identify which websites consistently keep their content fresh and reward them by moving them up the page rankings for search results. This is their way of saying ‘thank you’ for providing users with high-quality and current content.

A website that is consistently updated gives it credibility with customers.

If you are paying for a subscription to a newspaper, you expect fresh content every day. If one day you suddenly started receiving the same information over and over, what would your reaction be? Frustration and disappointment. If your customers find that your website has nothing new to offer apart from last year’s offerings, what will motivate them to come back? If you want to see sales soar and improve, update your website.

You can track the behaviour of your visitors.

One of the perks of using a website to promote your offerings compared to other means of advertisement is that you are able to track the behaviour of your visitors. You can find out what types of content interest them and what does not, and adjust accordingly.

We’ll update your website for you.

In addition to the aforementioned, Emmix will also be in charge of adding new content to your website. Examples of regular updates include gallery images, testimonials, case studies, industry news, company news, new products, new services, educational articles, and more.

These are only some of the reasons why updating your website is important. Emmix can help you ensure that your information is completely up-to-date, and check that everything is running smoothly for the convenience of your customers. This includes ensuring that contact forms are functioning correctly, email addresses are accurate, phone numbers are current, and that there are no missing pages or site errors to be encountered.

Call us today for more information or fill out our quick ‘talk to one of our experts’ form.