Ok, so you’ve been doing what you do for years now… 5 years, 10 years, 15 years. You’re good at it. No, in fact, you’re great at it. If someone woke you up at 3am in the morning and drilled you with any combination of who, what, where, when, why or how questions about your job, you’d have the answer delivered on a silver platter.
So you’ve started a business doing what you love doing; doing what you’re so great at doing. Because you’re great at it, you’ve naturally attracted and pulled in some new clients. You’ve gotten some new notches on your belt. You’ve received some glowing testimonials. And you’ve made some money. But…
(Yes, there’s always a but…isn’t there?)
But over the last several months or years, you feel like the business has hit a plateau. You’ve made a great deal of money, but whatever you do, it seems like making more is just not going to happen.
But it doesn’t have to be that way. And you know it. You feel it. You’re frustrated because you know the business could go better, but you’re just not sure what to do to make it so.
For many people, the answer to this circumstance is hard to swallow. And because of that, they don’t admit it, they don’t take it in, and therefore they certainly don’t then do anything about it. The difference is this – having an open mind – a ‘learning’ mindset – to see it from a different perspective, and then to consider the situation. So I invite you with me to have an open mind. And a ‘learning’ mindset.
Why is it that whatever your company seems to do, it’s so difficult to break through to get to that next milestone – whether that’s increasing profit by 5%, 50% or 100%?
Because what you love doing versus running a company doing what you love doing are two very different things.
Not harder, just different.
And that’s ok. Because, just the way you are great at doing what you do, there are others who are great at doing what they do. And this is the key.
You know your company should be doing regular email marketing, regular blogging, interacting with customers and clients, optimising your website for better search engine rankings, looking into that page with an abnormally high bounce rate, or whatever it may be… but it doesn’t get done. Usually due to time constraints – because you’re so great at doing what you do, you’ve got a lot of jobs to do, and they keep coming in – and usually the first thing to go is that little time you put away to doing just that.
But that’s just the way the cookie crumbles. After all, taking care of existing clients and delivering current jobs is more important, right? Yes!
However, it doesn’t mean that the task list you know has got to get done can afford to be put off for any longer.
Do what you’re great at. Keep doing it better than anyone else.
And take what you know you needs to get done, but just can’t seem to get to it, and give it to someone like you – someone who is great at what they do, and someone who does it really well.