Yes, it is understood that if you’re an Australian based business, targeting Australian search engine rankings and results, having your website served from a web host company with servers in Australia will help with your search engine optimisation campaign and rankings.
Due to the nature of Google’s secret algorithms, it’s difficult to say ‘how much’ of an effect having an Australian based host would help your rankings.
We believe that this is mostly due to the fact that if your website server is closer in proximity to your users, your site will load faster… and it has been confirmed that load speed is a factor in Google’s search engine result positions.
This is why you should make the move to a web host with servers in Australia, and take a look at your website load speeds.
