Before we go directly to running a multichannel social media promotion, let us first define what a multichannel social media promotion is. It is basically a marketing campaign that aims to influence multiple social media channels.
Currently, there are a lot of social media channels out there and it can be so hard to run a campaign on all of them at once. And as a business, it can be hard on you to determine exactly how to do a successful multichannel social media promotion.
Here’s an excerpt from Econsultancy’s blog post titled “How to run a successful multichannel social media promotion”: “A successful multichannel social media promotion is nothing more than a conversation that is continued across several different venues. As any conversation that involves multiple parties, it requires planning and understanding your goals in order to capture maximum benefits.” Read more on Econsultancy’s Blog.
